Marketing: Detroit Lions

This summer, leading up to the National Football League’s 2014-2015 season, I had the exciting opportunity to work in the heart of Detroit  on a marketing campaign for a football team I grew up watching; I  worked at the full-service advertising agency, Lowe Campbell Ewald, as an associate on the Detroit Lions account. During my time here, we have rolled out a brand new season campaign: “Defend the Den.”  This campaign, which built upon the “OneDetroit One Pride” brand platform, included a full suite of marketing materials including tickets, packaging, billboards, online banners, social media skins, and  branded building designs. Various player and teaser videos, in-game crowd prompts, sponsored banners, and jumbotron videos were also created. Watch the teaser video above and check out some other samples below.

And of course… Go Lions!


None of this work would have been possible without the small team of extremely talented account and creative people who I had the privilege to work alongside.

CreativeIain Lanivich
Brett Warkentien
Jason Danielewicz
Tiffany Wisnieski
AccountDave Munson
Stacey Bem
Jordon Crimmins



Special thanks to Ringside Creative for their help with the video production. 


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